BOA BAO ISSEY MIYAKE US WEBSITE

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Bao Bao Issey Miyake is a Japanese fashion designer who “creates bags of innovative designs out of compositions of a variety of triangles. As the brand continues to explore the possibilities within the shapes and arrangement of geometric pieces, it engages in research and development of new materials along with new styles of bags, thereby challenging itself to look at what a bag is, while bringing a sense of beauty, wonder, and joy to the users.”

Issey Miyake approached our agency to design and develop a website for their United States eCommerce platform (but not one that would compete with their original Japanese website.) I collaborated with the Creative Director to work on the UI, and focused on designing and refining the UX and Interaction Design elements. During the development process, I worked closely with the Engineering team to help facilitate a smooth transition from design mocks to code by providing clear and detailed bug tickets via Pivotal Tracker and working alongside Development to improve the overall user experience.

All items are automatically sorted by color, creating a rainbow gradient when entering the page. The product filter floats in the right hand rail, out of the products way but available when needed, providing the user with live results.