FARRADAS KNITS WEBSITE

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Caitlin Farradas is a knitwear designer who has “created a world of handmade knitwear, which breaks the expectation of modesty, heavy yarns, and traditional craft and pushes it forward into a modern age of knits that can relate to a more sexy, fun and sometimes moody modern babe.”

I worked with Caitlin to create a new website to sell her handmade knit pieces, exhibit past work, and showcase her talents for the world to see. We created a brand style guide with logo, fonts, and colors, and applied it to her Shopify store. We then clearly defined the different categories, created collection pages, and profiled her as an artist. We also incorporated hand drawn illustrations by Caitlin as watermarked backgrounds, and designed a custom cursor.