MYSTIC MAYHEM REBRAND

BRANDING, PRINT

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Mystic Mayhem — a store selling custom DIY outerwear and accessories — was due for a rebrand. When it was originally started, they were still in the experimental phase which resulted in inconsistent branding and styles. As the company continues to expand, it was more important than ever to define a uniform tone and style for them to use moving forward.

I am very excited for the final style guide and am confident it will age well as the company grows and remains the ultimate embodiment of Mystic Mayhem’s vision and spirit. With the new style guide, I’ve been able to rework branded materials like hang tags, thank you coupon cards, and packaging. This will vastly improve the customer experience, and will help the brand to be more recognizable from now on.