MYSTIC MAYHEM REBRAND

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Mystic Mayhem is a fashion designer who creates one of a kind, DIY outerwear and accessories. When they first started, they were still in the experimental phase with their brand which resulted in inconsistent branding and styles. As the designer continued to grow, it was necessary to define a uniform tone and style for them to leverage moving forward.

I worked on creating new branding assets including logo variations, color palette, and fonts. With the new style guide, I was able to rework branded materials like hang tags, thank you coupon cards, and packaging.