UPRISE WEBSITE

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Uprise is a cloud-based, all-in-one solution for the modern eye care practices providing both Practice Management and EHR software. Their marketing materials were out of date, non responsive, and lacked cohesive branding. Without these materials they would not be able to attend conferences and perform demos with potential customers, and needed them before the next showcase season.

I worked with the marketing team to perform a complete user interface and experience overhaul of their website with updated branding and style guide, SEO optimization, in-house photography, and web/mobile responsiveness.

After just a month into the launch of the new website, it experienced a significant increase in traffic and lead conversions through better strategic placing of forms and call-to-action buttons, clear hierarchy of information, and defined sections of interest. Customers loved the friendlier illustrations, which were essential when explaining some of the more complicated features and aspects of the software. Users were also able to find the information they needed faster and easier, resulting in less customer service emails.